About me

Hi! My name is Ethan Pancer and I am an Associate Professor of Marketing at the Sobey School of Business at Saint Mary’s University. Before academia, I worked as a marketing analyst with IBM, Magna Automotive, and Rogers Communications. I completed my B.Com., M.Sc., and Ph.D. in Marketing at Queen’s Smith School of Business.

My current research interests centre on augmenting behavioral science with big data. Recently, I’ve been blending appearance-based judgments with textual analysis. I use these judgments to predict social media efficacy, the success of new product innovations on digital platforms, box-office movie performance, and even the appeal of charitable requests. My research has appeared in the Journal of Consumer Psychology, Journal of Business Ethics, Journal of Advertising, Journal of Interactive Marketing, Journal of Marketing Management, and Social Influence among others.

I have designed and taught courses on the Principles of Marketing, Consumer Behavior, Entrepreneurship, and am currently focused on teaching Marketing Management. In my time at Sobey School of Business, I have been recognized with four school-wide teaching awards. I have also been awarded multiple national (SSHRC) grants for my work. In 2017, I was recognized by Poets & Quants as “one of the 40 most outstanding MBA professors under 40.”

Download my C.V. here: PDF