About Ethan

Dr. Ethan Pancer is the Sobey Professor of Marketing at the Sobey School of Business at Saint Mary’s University. He is an expert in impression formation and how digital innovations and social media shape consumer behavior. Dr. Pancer’s research has appeared in the Journal of Consumer Psychology, Journal of Business Ethics, Journal of Advertising, and the Journal of Interactive Marketing among others and has been awarded multiple federal (SSHRC) grants for his work. He often speaks at major conferences, advises early stage companies, and has worked with organizations like IBM, Rogers Communications, IDC, and Hope Blooms.

Dr. Pancer has designed and taught courses on Marketing Management, Consumer Behavior, and Entrepreneurship. Since joining the Sobey School of Business, he has been recognized with multiple teaching awards including the Stewart Medal, the university’s highest honor for excellence in teaching. Dr. Pancer was named as one of “The 40 Most Outstanding B-School Profs Under 40 in the World” (Poets & Quants 2017) at age 32.

He received his B.Com., M.Sc., and Ph.D. in Marketing from the Smith School of Business at Queen’s University.

Download his C.V. here: PDF