Hi! My name is Ethan Pancer and I am a 5th-year Ph.D. candidate in Marketing (all-but dissertation) at Queen’s School of Business, where I also completed my B.Com. and M.Sc. in Management degrees. After working as a marketing analyst with IBM, Magna Automotive, and Rogers Communications, I decided to follow my real passion for consumer research.
My research focuses on understanding the relationship between status, impression management and consumer well-being. I examine this relationship in many different contexts – understanding when and why we believe others’ appearances are disingenuous, why we consume violent media, and even why we take pleasure in the misfortunes of others (e.g., schadenfreude) and the subsequent impact on other consumers and brands. My research has appeared in the Journal of Advertising, Journal of Historical Research in Marketing, as well as national and international conferences. I have taught an upper-year elective in Consumer Behavior (using Qualtrics and SPSS), two entrepreneurship courses, and will be teaching Introduction to Marketing this year. I have also been recognized with national (SSHRC) and provincial (OGS) scholarships for my work.
Download my C.V. here: PDF
On this website, you can access a bit of information about me, including research, teaching, and other interests. If you have any questions, please email me.